Free shipping on orders over $120If you know, you knowNostalgia made wearableHome is a feelingFree shipping on orders over $120If you know, you knowNostalgia made wearableHome is a feelingFree shipping on orders over $120If you know, you knowNostalgia made wearableHome is a feelingFree shipping on orders over $120If you know, you knowNostalgia made wearableHome is a feeling

Our Haus

You know the sound of the greca before you know its name

Home is a feeling

Handwritten note next to a cup of coffee

Guayoyo is the coffee that means someone's staying a while

You know that feeling: someone shows up unannounced and suddenly there's coffee. It's never really about the coffee. It's the excuse to stay a while longer.

Then life takes you somewhere new. A different city, a new accent, a different closet. And you end up missing things you can't pack in a suitcase — the smell of the greca in the morning, the way someone asks if you're okay without asking.

Guayoyo Haus is for wearing that feeling without having to explain it. Clothes for anyone who's ever left home and taken it with them anyway.

How we work

Four house rules

01

Small details, big feelings

The greca pattern. The orchid. That six o'clock light. We chase the exact thing you actually remember.

02

Made to hang around

Clothes you reach for on purpose. Not once and done — the kind of piece that becomes part of your week.

03

Community over crowd

We're building this with the people who get it, one conversation at a time. You're in it, not just buying it.

04

If you know, you know

Our pieces don't explain where you're from. Whoever's lived it recognizes it, and that's enough.

Editorial portrait with a piece from the Roots collectionDetail shot of a hoodie necklineLiving room with afternoon light and a hoodie draped over the chair

The house is open. Come in.